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What's in it for me to promote the CCNA

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Why should I promote the CCNA, when that's also promoting my competitors ?

  • Promoting a single business name is a lot harder and more expensive than promoting a franchised business like Macdonalds or Coca Cola
  • Less than half of all civil marriage celebrants belong to an association, so promoting your associations and networks should give you better chances of being found
  • CCNA members will all have a greater chance (ie market share) of getting the work than non-CCNA members If CCA had a higher community profile 
  • By promoting the CCNA yourself in your local community, your individual profile is also being better known

What can I do as an CCNA member to help?

  • link your website to all the CCNA websites
  • set up your Daily Digests to receive the special interest group forums, or visit them frequently
  • make use of the www.askacelebrant.com.au website to promote yourself in ALL the ways possible
  • join the Mother's Day mini-campaign team to give your ideas and feedback
  • make suggestions and write material for the CCNA www.funeraloptions.com.au website
  • join the CCN Inc. (no extra fees at present) if you agree with its objectives. Visit www.civilcelebrationsnetwork.org

If you are

  • male or a female who looks under 50 and
  • have lots of money for a fantastic marketing plan, promoting a top ranking website and the advertising that needs,
  • MAYBE you can afford to go it alone and achieve more than the average of 7 wedding per celebrant per year
  • Maybe not ?

Consider:

  • there are 73,000 civil weddings per year
  •  there are over 10,000 celebrants and more appointed every month
  • when you advertise on wedding industry websites, other celebrants are there too

How are you going the stand out in a crowd of 10,000+ celebrants?

  • Being a member of a celebrant association or network is one point of difference.
  • It is estimated that less than 50% of celebrants are members of one.

Consider:

Business practice indicates 'networking' is the way to go for small businesses because

  • small businesses can not sustain the marketing budgets of the big players. A rule of thumb is 7% of one's overall expenses to be spent on marekting  
  • networking at a local level to increase word of mouth referrals is extremely important, as people tend to trust those referrals
  • networking can be cost effective, as it uses one's time rather than money.
  • small business working together to promote a particular services is one way of each business getting more coverage for their advertising dollars, if  well designed and delivered

What are you doing to network with other small businesses in your area ?

  • have you offered to arrange for them a free listing in our CCNA Directory in the Local Celebration Services for your area?

What are you doing to get better known by engaged couples, families having babies, families wanting to celebrate their birthdays and anniversaries ?

Consider:

  • The wedding industry is extremely competitive.
  • Getting first page placement on Google is hard, and there is a limited  number of spots on the first page.

A lot of celebrants' money is being spent in purchasing goods and services, particularly advertising, where 

  • the profits go onto to all sorts of people, but not back into the well-being of celebrants, nor
  • to raising the profile of civil celebrants and the range of ceremonies they can offer their communities.

If celebrants support other celebrant's wherever appropriate #, either via

  • marketing together as association or network
  • buying individual celebrancy or small business products and services, or
  • celebrants organising group support services for celebrants such as is offered by the non-profit celebrant associations, or
  • via training and OPD provider businesses owned or run by celebrants, celebrants can help to strengthen their own industry.

    # Note:     Where appropriate, means just because someone is a celebrant does not necessarily mean they are skilled or knowledgeable at the level of quality celebrants need for non-celebrancy related products or services.

    Some associations are planning to spend members' funds on marketing their association.

    • That's fine but means higher fees.

    For the CCNA to promote its members, we need members to

    • pay considerably higher fees, OR
    • give some of their time to work together with the ACCN for us all to have a higher profile.

    The CCNA favours the latter as this method helps you to promote yourself too at a local level, whilst using your dollars more economically.