TCN Celebrants - SEO

CCN Celebrants - SEO Pixabay 875183

SEO principles

  • The internet is a way people search for what they want and therefore we need to finds ways to draw couples and families IN

    • to your website:

      -  IN to the TCN website, and via this IN to your own website

    • This is called INbound marekting and is different to OUTbound marketing where businesses send out advertisements via newpapers, magazine, letterbox drops and the like.

      To learn more - see Hubspot.

  • The internet is designed to give the big spenders and/ or very informative and/ or very well visited websites more exposure

  • Increasingly  search engines aim to give better answers to specific searches

  • Not every couple or family searches the internet in the same way - so you can be picked out in more specific searches if you have more content in a variety of places

  • Getting found is increased by being on a higher ranking website and having links to your website from higher ranking websites

  • The more links to your website, the more "useful" Google and other search engines see our TCN and your website.

It is to your advantage to take  every opportunity you have for exposure on this TCN Inc website in a whole variety of ways

For SEO (Search Engine Optimisation) reasons

All TCN members need to take advantage of:

  • Updating your own directory entry/entries
  • Blogs (Goes to social media)
  • Celebrant Profiles in the Celebrant Directory
  • Social Media
  • The Forums
  • Links back to the website from newsletters
  • Articles in the website

Regular contributions to all the above add new content to our website or increase visits.

  • This in turn helps to increase TCN's ranking and likehood of being found.
  • In return this increases your likehood of being found. 

 

Make sure you   Join TCN

Last modified on Thursday, 09 May 2019 17:26